We all spent months on end in our homes, which led us to find creative ways to escape reality such as gardening or crafts. This has jumpstarted the campaign concept, HER HOME.

 

The purpose of this report was to introduce a new campaign for a business who has experienced a decline in sales during the lockdown. According to research, COS Lifestyle & Home category had the least share and growth, which was a great opportunity, considering the home is such a big part of our lives today.

 

It's a conceptal collaboration, which introduces a range of locally crafted dinner sets by Rosie Livemore, the owner of Herclay. This is in celebration of Women’s History Month in March 2021. The report delves further into the market, marketing materials and launch details. 

​